A Global Experience on Egyptian Land…SN Automotive Opens Pre-Orders for the First Imported Batch of Dongfeng Cars
Cairo, August 3, 2025
Following a dazzling launch event held by SN Automotive to reveal the latest nine imported Dongfeng models in the Egyptian market, the company officially announced the opening of reservations. This comes within its strategic plan to offer Egyptian customers an integrated and seamless experience that begins with their first visit to the showroom, continues through the delivery stage, and extends to the long-term after-sales journey.
This marks a strong beginning for SN Automotive, the newly established entity as a result of a strategic alliance between El-Safi Group and El-Nasr Automotive, with the vision of becoming a major player in Egypt’s automotive industry and introducing the latest global technologies to the local market, backed by modern business expertise.
Eng. Yehia Abdel Halim, CEO of SN Automotive, stated:
“Our partnership with Dongfeng, one of the top five Chinese automotive manufacturers, confirms that we are entering the Egyptian market at the highest level of readiness, with models that have already proven their success globally.”
He added:
“This represents a strong starting point through which we will redefine the car ownership experience for customers in Egypt, with a focus on reliability, after-sales service, and advanced infrastructure for electric vehicles in particular.”
Tarek Mostafa Hussein, Head of Sales and Network Development, added:
“We have already started implementing a comprehensive expansion plan of showrooms and service centers across Egypt, from Alexandria to Aswan. We have also secured a large stock of spare parts before launch to ensure complete customer peace of mind.”
He continued:
“Reservations officially open today, Sunday, August 3, through our authorized showrooms. Deliveries will begin gradually starting in the fourth quarter of 2025, according to reservation order and model availability.”
And regarding the electric cars, he stated:
“The electric models introduced adopt the European charging protocol, and we have already established partnerships with charging service providers to ensure customers have access to both home and public charging. We are committed to delivering a fully integrated and safe driving experience for EV customers, consistent with the future of the Egyptian market.”
SN Automotive has also launched its 24/7 hotline (17433), allowing customers to connect directly with its professional call center team for product inquiries, technical support, and service requests. MAGE EV car… the future of electric mobility
In a new step toward the future of electric mobility, SN Automotive unveiled the new MAGE EV, which represents a perfect blend of modern design, smart performance, and advanced technology, within a competitive price range that meets the aspirations of the Egyptian consumer.
The MAGE EV electric car features dynamic dimensions that give it a striking presence on the road; it measures 4670 mm in length, 1900 mm in width, and 1613 mm in height, with a wheelbase of 2.77 meters, ensuring perfect stability and driving comfort. The rear storage space reaches 360 liters, providing a practical solution for daily use or short trips. The tires come in size R18 60/225, balancing between sporty performance and comfort.
In terms of performance, the MAGE EV relies on an electric motor with 161 horsepower (120 kW) and 240 Nm of torque, giving it smooth acceleration from 0 to 100 km/h in 8.7 seconds. The battery has a capacity of 50.82 kWh, providing a driving range of up to 445 km on a single charge, which is sufficient for city commuting and longer trips with confidence.
As for safety, the car includes two front airbags, along with a comprehensive set of braking and control systems, including ABS, EBD, BA, ESC, EPB, TPMS, Auto Hold, traction control, hill-start assist, and hill descent control.
Inside, the car combines simplicity and modernity; it comes with smart entry from the driver’s side, a 10.25-inch digital instrument cluster, and a 10.4-inch high-resolution central screen that provides a smooth interactive experience. Comfort features are completed with a panoramic sunroof that opens, adding a touch of luxury, and Adaptive Cruise Control that ensures smoother driving on highways.
SN Automotive offers a comprehensive warranty on the MAGE EV electric car for up to 6 years or 200,000 km, along with an 8-year warranty on the battery; confirming its ongoing commitment to strengthening customer trust and ensuring the highest levels of quality and performance.
The price of the MAGE EV electric car will be announced soon.
Two gasoline variants of MAGE offer a premium driving experience
SN Automotive continues to strengthen its presence in the traditional fuel vehicle market, with the launch of two new variants of the MAGE model: High-Line and Signature. The two variants embody the philosophy of modern design, strong performance, and advanced technology, with each variant adding its own touch to meet the needs of the modern driver at different levels of comfort and equipment.
The two variants share close dimensions that give the car a sporty and elegant presence: with a length of 4650 mm, width of 1905 mm, height of 1630 mm, and a wheelbase length of 2775 mm. The rear trunk provides a storage capacity of 360 liters, making it ideal for daily use and family trips. As for the tires, they come in size R19 55/235 to provide the car with extra stability on the road.
Both variants of the MAGE rely on a 1.5-liter turbo engine with 201 horsepower and 305 Nm of torque, allowing the car to accelerate from 0 to 100 km/h in 8.5 seconds. The transmission is a 7-speed Wet DCT, ensuring smooth shifting and instant response in driving.
The MAGE High-Line variant features 4 front and side airbags, while the Signature variant elevates protection with 6 airbags covering the front, sides, and side curtains. Both variants include a full set of braking and control systems, including ABS, EBD, BA, ESC, EPB, TPMS, Auto Hold, traction control, hill-start assist, and hill descent control. While smart driving systems (ADAS) are fully available in the MAGE Signature, they are absent in the High-Line.
The two variants offer a rich driving experience with modern technologies, including a smart entry system and electronic key, a 10.25-inch digital instrument cluster, and a 13.2-inch infotainment screen. The front seats in both variants are electrically adjustable for the driver in 6 directions, while the front passenger seat differs: manual in the High-Line and 4-way electric in the Signature. For visual comfort and ventilation, a panoramic sunroof is included, while the Signature adds a 50W wireless phone charger and Adaptive Cruise Control, compared to the conventional system in the lower variant.
The two variants shine with an Orbital Grille front grille that gives the car a futuristic character, reflecting the bold design philosophy adopted by SN Automotive in its electric and smart models.
SN Automotive reaffirms its ongoing commitment to quality and reliability by offering a comprehensive warranty on MAGE cars for up to 6 years or 200,000 km, reflecting its keenness to enhance customer trust and provide a safe and stable driving experience.
SN Automotive is offering the MAGE High-Line variant at a price of 1,190,000 EGP, and the Signature variant at 1,290,000 EGP.
Daily elegance and superior performance with the gasoline SHINE car in two variants
SN Automotive introduces the gasoline SHINE car in two distinctive variants, Advance and Sport, giving the Egyptian consumer the freedom to choose between elegance and superior sporty performance. The two variants share a sleek design and smart technologies, but each adds its own character to suit a different lifestyle.
With dimensions of 4670 mm in length, 1812 mm in width, and 1490 mm in height, SHINE offers an elegant presence on the road, with a 2680 mm wheelbase ensuring stability and smooth driving. The rear trunk provides 454 liters of storage space, making it perfect for family trips or daily use. As for the tires, they come in size R16 55/205 for SHINE Advance, and R17 50/205 for SHINE Sport, giving the latter a sportier and more stable character.
The SHINE Advance variant uses a 1.5-liter engine producing 125 horsepower and 158 Nm of torque, making it an ideal choice for efficient daily driving. Meanwhile, the SHINE Sport variant comes with a 1.5-liter turbo engine generating 194 horsepower and 300 Nm of torque, delivering a more lively and responsive driving experience. Both variants are equipped with a 6-speed Wet DCT transmission, ensuring smooth shifting and seamless acceleration.
The SHINE Advance variant includes two front and side airbags, while the SHINE Sport elevates protection to four airbags. Both variants are equipped with a full set of braking and control systems, including ABS, EBD, BA, ESC, EPB, TPMS, Auto Hold, traction control, hill-start assist, and hill descent control, ensuring safe driving in all conditions.
SHINE offers a driving experience supported by modern technologies, including smart entry, electronic key, and two screens of 7 and 13 inches for information and entertainment. The front seats are electrically adjustable for the driver in 6 directions, while the passenger seat differs: manual in Advance and 4-way electric in Sport.
The Sport variant stands out by adding features such as heated front seats, Cruise Control, and 50W wireless phone charging, making it the ideal choice for those seeking a more luxurious driving experience.
Both SHINE variants shine with an Orbital Grille front grille that gives the car a futuristic touch, reflecting SN Automotive’s bold design philosophy, and are complemented by a panoramic sunroof that adds a sense of openness and natural light inside the cabin.
SN Automotive offers a comprehensive warranty on SHINE cars for up to 6 years or 200,000 km, in a step that reflects its firm commitment to strengthening customer trust and setting standards of quality and performance in every detail of the driving experience.
SN Automotive is offering the SHINE Advance variant at a price of 790,000 EGP, and the Sport variant at 945,000 EGP.
The BOX electric car in two variants… big capabilities despite the small size
SN Automotive introduces the BOX electric car in two distinctive variants, 330 and 430, redefining the concept of electric cars with smart design, economic performance, and advanced technologies in a car that fits the modern lifestyle.
With dimensions of 4030 mm in length, 1810 mm in width, and 1570 mm in height, BOX offers an ideal presence for cities, with a 2660 mm wheelbase ensuring stability and smooth driving. The rear trunk provides 330 liters of storage capacity, making it suitable for daily commuting and basic needs. The tires are 17 inches in the 330 variant, while the 430 adds a sporty touch with Sport tires of the same size.
Both variants rely on a 70 kW electric motor, equivalent to 94 horsepower, and 160 Nm of torque, providing a smooth and quiet city drive.
The main difference between the BOX variants lies in the driving range: BOX 330 offers up to 330 km, while BOX 430 raises the range to 430 km, giving greater freedom of movement without frequent charging.
Both variants are equipped with two front airbags, in addition to a full set of braking and control systems including ABS, EBD, BA, ESC, EPB, TPMS, Auto Hold, traction control, hill-start assist, and hill descent control, providing safe driving in all conditions.
As for smart driving systems (ADAS), they are fully available in the BOX 430, making it the more advanced choice in terms of safety and driving assistance.
BOX offers a modern driving experience with features including ambient interior lighting, a 12-inch central screen, and 50W wireless charging. The BOX 430 stands out with advanced features such as Adaptive Cruise Control, 360-degree camera with transparent chassis view, Auto Park, and 6 speakers compared to 4 in the BOX 330.
SN Automotive offers a comprehensive warranty on BOX electric cars for up to 6 years or 200,000 km, along with an 8-year warranty on the battery, confirming its ongoing commitment to strengthening customer trust and ensuring the highest levels of performance and quality.
SN Automotive is offering the BOX 330 km variant at a price of 770,000 EGP, and the BOX 430 km variant at 870,000 EGP.
The 007 electric car… smart luxury starts here
In the world of electric cars, the 007 stands out as an option that combines elegant design, balanced performance, and advanced technologies. Available in two variants, 530 and 620, this car offers a premium driving experience that meets the aspirations of those seeking elegance, power, and intelligence all at once.
In terms of design, both variants come with identical dimensions: 4880 mm in length, 1895 mm in width, and 1460 mm in height, with a 2915 mm wheelbase that ensures stability and smooth driving.
The rear trunk offers flexible storage space ranging from 452 to 1026 liters, making it ideal for long trips or daily use. The tires, sized 235/50 R18, add a balanced sporty touch, and the frameless doors complete the exterior design with a modern and elegant character.
As for performance, it is a clear point of superiority between the two variants. The 530 variant relies on a 160 kW electric motor, equivalent to 217 horsepower, with 310 Nm of torque and a driving range of up to 530 km.
The 620 variant takes it a step further, offering 200 kW (272 horsepower), 320 Nm of torque, a driving range of up to 630 km, and acceleration from 0 to 100 km/h in just 5.8 seconds compared to 6.8 seconds in the lower variant. These differences make the 620 the ideal choice for those seeking higher performance without sacrificing comfort.
In terms of safety, both cars are equipped with 6 airbags, along with a comprehensive braking system including ABS, EBD, BA, ESC, EPB, TPMS, Auto Hold, traction control, hill-start assist, and hill descent control. The ADAS system is fully available in both variants, giving drivers a safe and AI-supported driving experience.
The interior of the 007 reflects the philosophy of smart luxury, featuring two central screens measuring 8.8 and 15.6 inches, along with a fixed panoramic sunroof that adds a sense of spaciousness.
The sound system consists of 20 speakers, supported by 64-color ambient lighting, creating a comfortable and personalized interior atmosphere. The front seats are electrically adjustable, with the driver’s seat offering 6 positions with memory function, while the passenger seat offers 4 electric adjustments.
The most notable technical difference between the two variants lies in the screen processor: the 620 variant is equipped with a Snapdragon 8155 processor, providing faster performance and a smoother smart system experience, while the 530 lacks this feature.
To ensure a comfortable and safe ownership experience, SN Automotive offers a comprehensive warranty on 007 electric cars for up to 6 years or 200,000 km, and an 8-year warranty on the battery, confirming its commitment to providing high-quality products and reliable after-sales service.
SN Automotive is offering the 007 530 variant at a price of 1,350,000 EGP, and the 620 variant at 1,450,000 EGP.
The Voyah Passion hybrid car… where luxury meets intelligence
The Voyah Passion redefines the concept of luxury cars; it is not just a vehicle, but a complete experience that weaves power, comfort, and smart technologies into an elegant and majestic design. This car is designed for those who see driving as an extension of their personality and seek uniqueness in every detail.
In terms of design, the Voyah Passion has well-studied dimensions that give it a striking presence on the road, with a length of 5088 mm, width of 1970 mm, height of 1505 mm, and a 3000 mm wheelbase that ensures stability and smooth driving. The rear trunk provides 410 liters of storage, making it suitable for long trips without compromising design aesthetics. The 20-inch tires add a sporty luxury touch, completing the exterior with refined aerodynamics.
As for performance, it is a real point of superiority. The car relies on a hybrid system that combines a 1.5-liter turbo engine with dual electric motors, producing a total power of 390 kW, equivalent to 522 horsepower, and 810 Nm of torque. This performance translates to acceleration from 0 to 100 km/h in 5.9 seconds, and an impressive driving range of 1260 km, making it among the highest in its class. The smart all-wheel-drive system ensures perfect control in all conditions, giving the driver absolute confidence on the road.
In terms of safety, the Voyah Passion is equipped with 6 airbags, along with a full range of advanced braking systems and smart ADAS technologies that provide safe and fully assisted driving in all situations. It is a car that does not compromise on safety but places it at the heart of its experience.
The interior is a world of luxury and innovation, with three high-resolution 12.3-inch screens placing all information within reach of the driver and passengers, supported by an advanced AR HUD. The panoramic sunroof adds spaciousness, while the Dynaudio sound system with 14 speakers provides a rich audio experience. The car also features a 540° ultra-clear panoramic camera system, making driving and maneuvering more precise and smoother.
Comfort inside the Vayah Passion is not just a feature, but a philosophy; all seats are made of luxurious Dinamico Eco material and come with heating, ventilation, and massage. The driver’s seat is electrically adjustable in 12 ways, the front passenger seat in 8 ways, and the rear seats include a VIP seat with powered leg support, one-touch relaxation mode, and an integrated armrest screen, completing the luxury experience.
The smart technologies in the Vayah Passion include Face ID recognition, gesture control, a 4-zone independent audio system, smart driver-side entry, and advanced air suspension with CDC technology, ensuring smooth and comfortable driving regardless of road conditions.
SN Automotive reaffirms its commitment to quality and reliability by offering a comprehensive warranty on Voyah Passion cars for up to 5 years or 150,000 km, and an 8-year battery warranty, aiming to enhance customer trust and provide a long-term premium driving experience.
SN Automotive is offering the Voyah Passion at a price of 2,550,000 EGP.
The M-HERO 917 car… power and technology ahead of its time
In the world of SUVs, the M-HERO 917 stands out as a symbol of absolute power and engineering superiority. This vehicle is not just an SUV; it is a complete machine designed to conquer terrains and provide its driver with an unparalleled driving experience, combining hybrid super performance, ultimate luxury, and smart technologies that place it among the cars of the future.
The dominant presence of the M-HERO 917 starts with its exterior design, with massive dimensions of 4987 mm in length, 2080 mm in width, and 1935 mm in height, with a 2950 mm wheelbase providing exceptional stability on rough roads. The adjustable ground clearance ranges from 22.1 to 32.6 cm, along with huge R20 65/275 tires, making it ready to tackle the toughest terrains. It is supported by a robust Body-over-Chassis frame designed to withstand the harshest conditions.
In terms of performance, the M-HERO 917 offers an impressive hybrid system that includes three electric motors and one gasoline engine, producing a total power of 804 horsepower and 1050 Nm of torque from the engine, while the total wheel torque reaches an astonishing 11,592 Nm. This translates to acceleration from 0 to 100 km/h in just 6 seconds and a driving range of 1026 km, making it one of the most powerful cars in its class.
Safety in the M-HERO 917 is not an option but a standard, with 8 airbags, a comprehensive braking system with all control and stability technologies, in addition to the full ADAS suite providing intelligent and safe driving in all conditions.
The car excels in off-road capabilities with five dedicated driving modes, sharp approach and departure angles (36.8° and 37.5° respectively), a climbing ability of up to 100% (equivalent to 45 degrees), and the ability to drive through water up to 1 meter deep.
Inside, the cabin reflects the philosophy of “limitless luxury,” with NAPPA leather seats equipped with heating, cooling, and massage functions, offering passengers a premium experience regardless of the road. It includes a 15.6-inch central screen, a 12.3-inch passenger screen, and a 12.3-inch digital instrument cluster, putting all information within the driver’s reach. The setup is completed with an advanced HUD, night vision system, and digital rearview mirror with anti-glare, making nighttime driving safer and clearer.
The smart technologies include an active adjustable air suspension, rear-wheel steering, front and rear differential locks, Crab Walking mode that allows the car to move sideways in difficult situations, 16 speakers for an immersive sound experience, soft-closing doors and trunk, and water detection system, completing the integrated smart driving system.
SN Automotive reaffirms its commitment to quality and reliability by offering a comprehensive warranty on M-HERO cars for up to 5 years or 150,000 km, and an 8-year battery warranty, reflecting its continuous commitment to strengthening customer trust and establishing high standards of quality and performance.
